Building a Mosque's Competitive Advantage through the Management of Imams of Mosque
Abstract
Like business enterprises, mosques and other nonprofit organizations also need to have a vital source of competitive advantage to increase their worshippers' uniqueness and attractiveness. If it can be adequately managed, imam masjid can be one of the uniqueness and continuing excellence for the mosque. One of the best practices in managing mosque’ imams as a competitive advantage is Masjid Raya Hubbul Wathan Islamic Center in West Nusa Tenggara. This research examines differentiation strategies in managing imams at Masjid Raya Hubbul Wathan Islamic Center in West Nusa Tenggara and how imams in the mosque can be a source of sustainable excellence and not only temporary. This research was conducted using qualitative methods with a case study approach. The collected data is analyzed descriptively based on the theory of competitive advantage, differentiation, and the VRIO framework. Among the critical findings in this study is the differentiation strategy in the management of imams at Masjid Raya Hubbul Wathan Islamic Center in West Nusa Tenggara carried out by: (1) the existence of a measurable and selective imam recruitment process; (2) the availability of competent priests with extensive and varied numbers; (3) involvement of international priests; and (4) the existence of a system of appreciation, improvement, empowerment of good mosque imams.
Downloads
References
Arti, Suci Wahyuni, ‘Analisis Strategi Keunggulan Bersaing Produk Salon Syariah D’mutia Spa Dan Muslimah Di Semarang Dalam Upaya Meningkatkan Jumlah Pelanggan’ (Universitas Negeri Islam Wali Song, 2019)
‘Badan Pusat Statistik Provinsi Nusa Tenggara Barat’ <https://ntb.bps.go.id/statictable/2017/11/15/189/persentase-penduduk-menurut-kabupaten-kota-dan-agama-yang-dianut-di-provinsi-nusa-tenggara-barat-2016.html> [accessed 23 July 2021]
Barney, Jay, ‘Firm Resources and Sustained Competitive Advantage’, Journal of Management, 17.1 (1991), 99–122 <https://doi.org/10.1177/014920639101700108>
Berita Resmi Statistik Hasil Sesnsus Penduduk, 2020 <https://doi.org/10.1093/bioinformatics/btt053>
Creswell, John W, Research Design : Qualitative, Quantitative, and Mixed Methods Approaches, Forth Edit (Washington DC: SAGE Publications, Inc., 2014)
Harjanti, Sri, ‘Menciptakan Keunggulan Bersaing Yang Berkelanjutan Melalui Manajemen Sumber Daya Manusia’, Jurnal Ekonomi Dan Kewirausahaan No. 1, Vol. (2004), 41–57
Kasmawati, Kasmawati, ‘Sumber Daya Manusia Sebagai Sumber Keunggulan Kompetitif’, Idaarah: Jurnal Manajemen Pendidikan, 2.2 (2018), 229–43 <https://doi.org/10.24252/idaarah.v2i2.6864>
Lestari, Ayu Wiji, ‘Meciptakan Keunggulan Bersaing Melalui Tingkat Kepentingan Dan Kinerja Pelayanan Pada Rumah Makan Pemancingan Lumintu 1001 Di Desa Janti Kabupaten Klaten’, 2018, 28
‘Lombok Terpilih Sebagai Destinasi Wisata Halal Terbaik Di Indonesia - ANTARA News’ <https://www.antaranews.com/berita/821961/lombok-terpilih-sebagai-destinasi-wisata-halal-terbaik-di-indonesia> [accessed 25 September 2020]
Michael E. Porter, ‘Competitive Advantage Creating and Sustaining Superior Performance’, Studia Politica (New York, 2018)
Purnomo, Ratno, ‘Resource-Based View Dan Keunggulan Bersaing Berkelanjutan : Sebuah Telaah Kritis Terhadap Pemikiran Jay Barney ( 1991 )’ (Universitas Jenderal Soedirman, 1999)
Saxton, Joe, ‘Strategies for Competitive Advantage in Nonprofit Organisations’, International Journal of Nonprofit and Voluntary Sector Marketing, 1.1 (1996) <https://doi.org/10.1002/nvsm.6090010108>
Thoha, Ahmad Faiz Khudlari, ‘Implementasi Strategi Pemasaran Dalam Meningkatkan Daya Tarik Program Masjid ( Studi Kasus Masjid Ar-Rahmah Surabaya)’, Masjiduna : Junal Ilmiah Stidki Ar-Rahmah, 3.2 (2020), 93 <https://doi.org/10.52833/masjiduna.v3i2.66>
Copyright (c) 2021 Proceedings of International Conference on Da'wa and Communication
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author(s) who publish with this proceeding agree to the following terms:
Author(s) retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this proceeding.
Author(s) are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this proceeding.
Author(s) are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).
The Proceedings of International Conference on Da’wa and Communication by the Da’wa and Communication Faculty of the Sunan Ampel State Islamic University Surabaya, Indonesia is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
