Proceedings of International Conference on Da'wa and Communication https://proceedings.uinsby.ac.id/index.php/ICONDAC <p>This proceeding is a published version of the papers of the International Conference on Da’wa and Communication (ICONDAC). This proceeding was published by Da’wa and Communication Faculty of the Sunan Ampel State Islamic University Surabaya, Indonesia. The first ICONDAC was held in 2019, in Surabaya.</p> en-US <p><img src="/public/site/images/sokhih/1280px-CC-BY-SA_icon.svg_4.png"><br>Author(s) who publish with this proceeding agree to the following terms:</p> <p>Author(s) retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this proceeding.</p> <p>Author(s) are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this proceeding.</p> <p>Author(s) are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).</p> <p>The Proceedings of International Conference on Da’wa and Communication by the Da’wa and Communication Faculty of the Sunan Ampel State Islamic University Surabaya, Indonesia is licensed under a&nbsp;<a href="http://creativecommons.org/licenses/by-sa/4.0/">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p> sokhi.huda@uinsby.ac.id (Sokhi Huda) Irul_rek@yahoo.co.id (Moch. Choirul Arif, Dr., M.Fil.I) Fri, 20 Oct 2023 15:52:39 +0000 OJS 3.1.2.4 http://blogs.law.harvard.edu/tech/rss 60 The Product Strategy of Afterwork Study at Masjid Al Lathiif Bandung https://proceedings.uinsby.ac.id/index.php/ICONDAC/article/view/1374 <p><strong>Abstract: </strong>Masjid Al Lathiif in Bandung is actively involved in religious and educational activities. The regular program called "Afterwork Study" is held every Monday night, covering topics such as business, motivation, daily life issues, and mental health. Experts in their respective fields conduct these sessions. This research aims to describe the product strategy implemented by the mosque in the Afterwork Study program. Qualitative methods were employed, involving data collection through observation, interviews, and documentation. The findings reveal four effective product strategy points: 1) building a strong brand identity and brand equity, 2) thoughtful packaging with consideration for value impact, 3) a focus on delivering relevant and high-quality content, and 4) providing excellent services while creating a deep connection between participants and the program. This study is expected to contribute insights into the management and marketing of religious activities in a mosque.</p> <p><strong>Keywords</strong>: Al Lathiif Mosque, Afterwork, Product Strategy</p> Rasyid Ilyasa Syauqi, Moch. Herma Musyanto (Author) Copyright (c) 2023 Proceedings of International Conference on Da'wa and Communication http://creativecommons.org/licenses/by/4.0 https://proceedings.uinsby.ac.id/index.php/ICONDAC/article/view/1374 Thu, 01 Feb 2024 23:09:01 +0000 Agus Muhammmad Iqdam Khalid's Dakwah (Gus Iqdam) https://proceedings.uinsby.ac.id/index.php/ICONDAC/article/view/1535 <p>The rhetoric of preaching is the art of public speaking aimed at inviting individuals to the path of Allah SWT in accordance with Islamic principles. This research focuses on the rhetorical analysis of Agus Muhammad Iqdam Kholid's preaching in the context of media. The research objective is to comprehend the rhetorical style employed by Agus Muhammad Iqdam Kholid when delivering lectures through media. The research methodology used is a qualitative approach with Miles and Huberman's data analysis method, involving steps of data reduction, data presentation, and conclusion drawing. Information for the research was obtained through watching and listening to videos and participating in the routine lectures of Gus Muhammad Iqdam Kholid. This study applies a descriptive qualitative method using Aristotle's persuasive rhetoric theory, known as Aristotle's rhetorical triangle, encompassing ethos, pathos, and logos as ways to influence the audience. The research findings indicate that Agus Muhammad Iqdam Kholid consistently applies Aristotle's rhetorical triangle. With high credibility, Agus Muhammad Iqdam Kholid successfully evokes emotions in the audience during his lectures. As a young Da'i, he has a substantial following and inspires the youth. Importantly, he does not discriminate based on caste, status, rank, or position among the congregation and guests attending his lectures. Gus Iqdam often uses the Javanese language, referring to his audience as "Garangan" to denote individuals from the street or marginalized youth. One expression ingrained in the memory of the audience is "dekengane wong pusat," conveying the meaning of always being under the protection of Allah SWT. Despite using the Javanese language, Gus Iqdam's influence remains potent in his routine lectures and the comment section of live preaching videos on Sabilu Taubah Official and Gus Iqdam Official media platforms.</p> M. Khoirun Candra, Moh Khoirul Anam (Author) Copyright (c) 2023 Proceedings of International Conference on Da'wa and Communication http://creativecommons.org/licenses/by/4.0 https://proceedings.uinsby.ac.id/index.php/ICONDAC/article/view/1535 Sun, 31 Dec 2023 00:00:00 +0000 Religious Da'wah in the Context of Religious Pluralism https://proceedings.uinsby.ac.id/index.php/ICONDAC/article/view/1371 <p><em>This article aims to discover how every religious adherent, individually or in groups, should carry out religious dakwah. In religious pluralism, religious communities can live in harmony and peace or at least avoid inter-religious conflict. The research method used is a descriptive qualitative approach with literature methods. The study results show that religious preaching in the context of religious pluralism lies in the pattern of interreligious relations, which are complementary and mutually improve one another so that all religions can collectively lead to a better life order.</em></p> Hamidi Ilhami, Imadduddin Imadduddin, Ahmad Syadzali (Author) Copyright (c) 2023 Proceedings of International Conference on Da'wa and Communication http://creativecommons.org/licenses/by/4.0 https://proceedings.uinsby.ac.id/index.php/ICONDAC/article/view/1371 Wed, 06 Dec 2023 01:45:23 +0000 Conceptualization of Communication Ethics Framework for Inter-religious Harmony https://proceedings.uinsby.ac.id/index.php/ICONDAC/article/view/1372 <p>This research aims to show Islamic views through the Qur'an and Hadith regarding inter-religious harmony and then create a framework for the formation of communication ethics which can possibly be formed through reformulation of contextual interpretive meaning through Islamic views, historical descriptions and assessments regarding the ethics of inter-religious communication according to the textual Islamic view as a formula framework for an ethical approach to inter-religious communication, which not only can be seen for its validity philosophically, logically, and can be tested analytically, but can also be used as a practical reference in universal inter-religious communication practices considering the current conditions of inter-religious harmony. Paul Receur's Hermeneutic Phenomenology Approach is a form of approach that will be used to examine several frameworks of Al-Qur'an and Hadith texts relating to inter-religious harmony in this research. &nbsp;Research results show that the ethical approach in interreligious communication according to the textual Islamic perspective, is an approach or method by which people of different religions should communicate with each other in all matters, anywhere and in any relationship, optimally making ethicality a perspective and basis for consideration. Islam textually considers it important and has regulated broadly and in detail the approach by which people of different religions should communicate with each other in all matters, wherever and in any relationship, optimally making ethicality a point of view and basic considerations.</p> Diah Handayani (Author) Copyright (c) 2023 Proceedings of International Conference on Da'wa and Communication http://creativecommons.org/licenses/by/4.0 https://proceedings.uinsby.ac.id/index.php/ICONDAC/article/view/1372 Tue, 21 Nov 2023 02:49:59 +0000 Da'wah Messages in the Lyrics of the Song "Sandaran Hati" by Letto (Charles Sanders Peirce's Semiotic Analysis) https://proceedings.uinsby.ac.id/index.php/ICONDAC/article/view/1403 <p><span class="fontstyle0">The problem studied in this study is the da’wa message in the lyrics of the song<br>Sandaran Hati by the band Letto, the aim of knowing the da’wa message contained in the lyrics<br>of the song. This study uses a descriptive qualitative approach, with Charles Sanders Pierce's<br>semiotic analysis technique, and uses the Da’wa Message theory by Moh. Ali Aziz. The results<br>of this study found that the meaning contained in the lyrics of Letto's song "Sandaran Hati" is<br>about a servant who is losing his way and is in a downturn in his life but he still believes that<br>Allah is the place to ask for help and the best place to lean on. The manifestation of the sacred<br>promise that is bound between the servant and his Lord is to carry out His commands in the form<br>of prayer. How a servant must be fully aware that prayer is only for a moment but must be done<br>wholeheartedly (khusyuk) because it can give peace of mind both physically and mentally.<br></span><span class="fontstyle2">Keywords</span><span class="fontstyle0">: Da’wa Message, Song Lyrics, Charles Sanders Pierce's Semiotics.</span></p> 1Isnaini Izzul Hikmah, Ummy Chairiyah (Author) Copyright (c) 2023 Proceedings of International Conference on Da'wa and Communication http://creativecommons.org/licenses/by/4.0 https://proceedings.uinsby.ac.id/index.php/ICONDAC/article/view/1403 Thu, 16 Nov 2023 15:38:43 +0000