Proceedings of International Conference on Da'wa and Communication

The Product Strategy of Afterwork Study at Masjid Al Lathiif Bandung

2024-04-24T13:37:14+00:00

Abstract: Masjid Al Lathiif in Bandung is actively involved in religious and educational activities. The regular program called "Afterwork Study" is held every Monday night, covering topics such as business, motivation, daily life issues, and mental health. Experts in their respective fields conduct these sessions. This research aims to describe the product strategy implemented by the mosque in the Afterwork Study program. Qualitative methods were employed, involving data collection through observation, interviews, and documentation. The findings reveal four effective product strategy points: 1) building a strong brand identity and brand equity, 2) thoughtful packaging with consideration for value impact, 3) a focus on delivering relevant and high-quality content, and 4) providing excellent services while creating a deep connection between participants and the program. This study is expected to contribute insights into the management and marketing of religious activities in a mosque.

Keywords: Al Lathiif Mosque, Afterwork, Product Strategy

Sentiment Analysis of Twitter Netizens on Hashtag #Gitasav towards Childfree Opinion Using Social Network Analysis

2024-04-24T13:37:41+00:00

Childfree has become a hot topic of conversation, especially on Indonesian social media. Gita Savitri's controversial statement about her decision to be childfree program uploaded on her personal Instagram video reels attracted the attention of Indonesian netizens and eventually became trending on Twitter. According to Gita Savitri, childfree is the secret to staying young and having many children can make a woman look older. The pupose of this research is to determine the sentiment of netizens towards Gita Savitri's statement on the social media Twitter. This research uses the SNA or Social Network Analysis method using a web-based application, Netlytics.org. The result of this study is indicate that there is a positive sentiment in the statement childfree makes women look younger. Some netizens support this statement, but not many also disagree. There are 10 accounts whose tweets are most responded to, such as @hoshii071, @strategi_bisnis, @bemynotomymin, @fakhta, @thisisreparo, @footycinephile, @fikfinicky990, @yogisuprastrian, and @mufalbania. Therefore, in this article we will discuss netizen sentiment regarding Gita Savitri's statement regarding childfree making the face look youthful.

Agus Muhammmad Iqdam Khalid's Da'wah (Gus Iqdam)

2024-04-24T13:37:27+00:00

The rhetoric of preaching is the art of public speaking aimed at inviting individuals to the path of Allah SWT in accordance with Islamic principles. This research focuses on the rhetorical analysis of Agus Muhammad Iqdam Kholid's preaching in the context of media. The research objective is to comprehend the rhetorical style employed by Agus Muhammad Iqdam Kholid when delivering lectures through media. The research methodology used is a qualitative approach with Miles and Huberman's data analysis method, involving steps of data reduction, data presentation, and conclusion drawing. Data was obtained through watching and listening to videos and participating in the routine lectures of Gus Muhammad Iqdam Kholid. This study applies a descriptive qualitative method using Aristotle's persuasive rhetoric theory, known as Aristotle's rhetorical triangle, encompassing ethos, pathos, and logos as ways to influence the audience. The research findings indicate that Agus Muhammad Iqdam Kholid consistently applies Aristotle's rhetorical triangle. With high credibility, Agus Muhammad Iqdam Kholid successfully evokes emotions in the audience during his lectures. As a young Da'i, he has a substantial following and inspires the youth. Importantly, he does not discriminate based on caste, status, rank, or position among the congregation and guests attending his lectures. Gus Iqdam often uses the Javanese language, referring to his audience as "Garangan" to denote individuals from the street or marginalized youth. One expression ingrained in the memory of the audience is "dekengane wong pusat," conveying the meaning of always being under the protection of Allah SWT. Despite using the Javanese language, Gus Iqdam's influence remains potent in his routine lectures and the comment section of live preaching videos on Sabilu Taubah Official and Gus Iqdam Official media platforms.

Religious Da'wah in the Context of Religious Pluralism

2024-04-24T13:37:55+00:00

This article aims to discover how every religious adherent, individually or in groups, should carry out religious dakwah. In religious pluralism, religious communities can live in harmony and peace or at least avoid inter-religious conflict. The research method used is a descriptive qualitative approach with literature methods. The study results show that religious preaching in the context of religious pluralism lies in the pattern of interreligious relations, which are complementary and mutually improve one another so that all religions can collectively lead to a better life order.

Conceptualization of Communication Ethics Framework for Inter-religious Harmony

2024-04-24T13:38:09+00:00

This research aims to show Islamic views through the Qur'an and Hadith regarding inter-religious harmony and then create a framework for the formation of communication ethics which can possibly be formed through reformulation of contextual interpretive meaning through Islamic views, historical descriptions and assessments regarding the ethics of inter-religious communication according to the textual Islamic view as a formula framework for an ethical approach to inter-religious communication, which not only can be seen for its validity philosophically, logically, and can be tested analytically, but can also be used as a practical reference in universal inter-religious communication practices considering the current conditions of inter-religious harmony. Paul Receur's Hermeneutic Phenomenology Approach is a form of approach that will be used to examine several frameworks of Al-Qur'an and Hadith texts relating to inter-religious harmony in this research. Research results show that the ethical approach in interreligious communication according to the textual Islamic perspective, is an approach or method by which people of different religions should communicate with each other in all matters, anywhere and in any relationship, optimally making ethicality a perspective and basis for consideration. Islam textually considers it important and has regulated broadly and in detail the approach by which people of different religions should communicate with each other in all matters, wherever and in any relationship, optimally making ethicality a point of view and basic considerations.