Media Relations Strategy in Promoting Destination of Kutang Beach of Lamongan District, Indonesia
Abstract
Tourism becomes a wealth that will not run out otherwise tourism will continue to grow if the management is getting better. Media relations becomes one of the alternatives in helping the promotion process of a tourist destination. This study aims to analyze the media relations strategy in promoting tourist destinations that focus on the Kutang beach district Lamongan. This research applies a qualitative naturalistic method where there is no manipulation of an event (background) of research. The result of this research is the use of media relations to be one of the main components in improving the development of coastal tourism destinations. Use of media relations applied: 1) Press Release Activity, 2) Conference Press, 3) Event, 4) Press Message. Some of these activities carried out by involving the community, managers, government, and tourists, so that the implementation of media relations activities can be maximized. Some media relations activities that have been carried out are press release activities, press conferences, special events. One of which dominating is a special event because it is considered by the speaker as a simple activity that is able to have a tremendous impact, with the event, media partners from themselves will involve themselves in the event activities. Besides conducting media relations, it is also necessary to establish segmentation and clear segmenting. It is also necessary to do tourism differentiation to create sustainable tourism.
Downloads
References
Asmawaty. “Beach Tourism Destinations Promotion Strategy Tthrough Social Media Influencers in Bulukumba Regency”. International Journal of Papier Review 2, no.4. (2021). 56–69
Bahiyah, C., Hidayat, W. R., & Sudarti. “Strategi Pengembangan Potensi Pariwisata Di Pantai Duta Kabupaten Probolinggo”. Jurnal Ilmu Ekonomi, 2. (2018): 95–103.
Effendy, Onong Uchjana. Hubungan Masyarakat Suatu Study Komunikologis. Bandung: PT. Remaja Rosdakarya. 2017
Fariani, Silvia Rita dan Widodo Aryanto. Panduan Praktisi PR. Jakarta: Elex Media Komputindo. 2019.
Fill, Chris. Marketing Communications: contexts. Contents and strategies. 2nd edition. New Jersey: Prentice Hall Europe. 1999
Hermawan, Kertajaya. Memenangkan Persaingan dengan segi tiga Diferensiasi, Positioning, dan Brand. Jakarta: PT. Gramedia Pustaka Utama. 2014.
Iriantara, Yosal. Public Relations: Konsep, Pendekatan, dan Praktik. Bandung: Simbiosa Rekatama Media. 2019.
Kayely, H., Lagarense, B., Lumettu, A., Manado, P. N., & Manado, P. N. “The Development Strategy of Tourist Attractions”. Jurnal Hospitaliti dan Pariwisata 3, no.2. (2016). pp.114-232
Kotler, Philip; Armstrong, Garry, 2008. Prinsip-prinsip Pemasaran, Jilid 1, Jakarta: Erlangga. 2008
Kriyantono, R. “Research Strategies and Media Relations in Public Relations Practices”. Jurnal Komunikatif, 8. (2019): 178–190.
Kustadi. Public Relations Perusahaan: Kajian, Program, dan Implementasi, Bandung: Yayasan Nuansa Cendekia. 2014.
Marland, A. “Strategic management of media relations: Communications centralization and spin in the government of Canada”. Canadian Public Policy, 43. (2018): 36–49.
Moleong, Lexy. Metode Penelitian Kualitatif Edisi Revisi. Jakarta: Remaja Rosda karya. 2014.
Nengsih, M. K., Ayu, I., Er, M., & Gayatri, M. “Strategy of Developing Tourism Beach (Case study : laguna beach , Kaur district”. Jelajah: Journal of Tourism and Hospitality 2, no.1 (2020) 12–21. https://doi.org/10.33830/jelajah.v2i1.890
Nova, Firsan. Strategi Public Relation: Menghadapi Krisis,Mengelola Isu, Membangun citra, dan Reputasi Perusahaan. Jakarta: Rajawali Grafindo Persada. 2010.
Nurudin. Hubungan Media Konsep dan Aplikasi. Jakarta:Raja Grafindo Persada. 2018.
Putra, K. D. Cahaya. “Strategi Public Relations Pariwisata Bali”. Jurnal Ilmu Komunikasi, 5. (2013).
Qorib, F., & Syahida, A. R. "Strategi Museum Angkut Kota Batu Dalam Membagun Hubungan dengan Media Massa." Reformasi: Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik 7.no.1 (2017) :47–55.
Shimp, Terence. Komunikasi Pemasaran Terpadu dalam periklanan dan Promosi. Jakarta: Salemba Empat. 2014.
Simangunsong, F., & Tahir, M. I. Strategy of Local Government in Tourism Development of Marina Beach in Bantaeng Regency South Sulawesi Province. Open Journal of Social Sciences, 06(01). (2018). 43–66. https://doi.org/10.4236/jss.2018.61004.
Soemirat, Soleh dan Adrianto, Elvinaro. Dasar-Dasar Public Relations. Bandung: Remaja Rosdakarya. 2020.
Sulaksana, Uyung. Integrated Mareting Communication. Yogyakarta: Pustaka Pelajar. 2018.
Wardhani, Diah. Media Relations: Sarana Membangun Reputasi Organisasi. Jakarta: Graha Ilmu. 2018.
Copyright (c) 2021 Proceedings of International Conference on Da'wa and Communication
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author(s) who publish with this proceeding agree to the following terms:
Author(s) retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this proceeding.
Author(s) are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this proceeding.
Author(s) are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).
The Proceedings of International Conference on Da’wa and Communication by the Da’wa and Communication Faculty of the Sunan Ampel State Islamic University Surabaya, Indonesia is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.