Agus Muhammmad Iqdam Khalid's Da'wah (Gus Iqdam)
A Rhetoric Analysis
Abstract
The rhetoric of preaching is the art of public speaking aimed at inviting individuals to the path of Allah SWT in accordance with Islamic principles. This research focuses on the rhetorical analysis of Agus Muhammad Iqdam Kholid's preaching in the context of media. The research objective is to comprehend the rhetorical style employed by Agus Muhammad Iqdam Kholid when delivering lectures through media. The research methodology used is a qualitative approach with Miles and Huberman's data analysis method, involving steps of data reduction, data presentation, and conclusion drawing. Data was obtained through watching and listening to videos and participating in the routine lectures of Gus Muhammad Iqdam Kholid. This study applies a descriptive qualitative method using Aristotle's persuasive rhetoric theory, known as Aristotle's rhetorical triangle, encompassing ethos, pathos, and logos as ways to influence the audience. The research findings indicate that Agus Muhammad Iqdam Kholid consistently applies Aristotle's rhetorical triangle. With high credibility, Agus Muhammad Iqdam Kholid successfully evokes emotions in the audience during his lectures. As a young Da'i, he has a substantial following and inspires the youth. Importantly, he does not discriminate based on caste, status, rank, or position among the congregation and guests attending his lectures. Gus Iqdam often uses the Javanese language, referring to his audience as "Garangan" to denote individuals from the street or marginalized youth. One expression ingrained in the memory of the audience is "dekengane wong pusat," conveying the meaning of always being under the protection of Allah SWT. Despite using the Javanese language, Gus Iqdam's influence remains potent in his routine lectures and the comment section of live preaching videos on Sabilu Taubah Official and Gus Iqdam Official media platforms.
Downloads
References
Agatta, Shilvi Khusna Dilla, Yuliati Yuliati, Rahmi Rahmi, Yusrijal Abdar, and Rizal Fahmi. “Analisis Filasafat Retorika Aristoteles Dalam Meningkatkan Kemampuan Public Speaking Dan Relevansinya Terhadap Proses Kegiatan Pembelajaran.” JIM: Jurnal Ilmiah Mahasiswa Pendidikan 7, no. 1 (2022): 15–25.
Alvino, Ach Tofan. “Retorika Dakwah KH Syukron Djazilan Pada Pengajian Rutin Masjid Rahmat Kembang Kuning Surabaya.” Jurnal Ilmu Dakwah 41, no. 1 (2021): 73–84.
Anam, Moh Khoirul, and Ariza Qurrata A’yun. “Analisis Komunikasi Wali Kota Surabaya Untuk Menekan Kasus Covid-19 Dalam Perspektif Sosiolinguistik.” Jurnal Ilmu Komunikasi 12, no. 1 (2022): 83–98. http://jurnalfdk.uinsby.ac.id/index.php/JIK/article/view/1069.
Astuti, Meri, Atjep Muhlis, and Asep Shodiqin. “Retorika Dakwah Ustadz Haikal Hassan.” Tabligh: Jurnal Komunikasi dan Penyiaran Islam 5, no. 1 (September 24, 2020): 77–91. https://jurnal.fdk.uinsgd.ac.id/index.php/tabligh/article/view/1672.
Aziz, Ali. Ilmu Dakwah. Jakarta: PT Fajar Interparatama Mandiri, 2017.
Carlson, Elwood. The Lucky Few: Between the Greatest Generation and the Baby Boom. Florida: Springer, 2008.
Dhia, Rifqi Nadhmy, Jasmine Alya Pramesthi, and Irwansyah Irwansyah. “Analisis Retorika Aristoteles Pada Kajian Ilmiah Media Sosial Dalam Mempersuasi Publik.” Linimasa: Jurnal Ilmu Komunikasi 4, no. 1 (2021): 2021. https://journal.unpas.ac.id/index.php/linimasa/article/view/3530.
Fitriana, Andi Dian, Nur Hikmah, Siti Nurasisah, and Muhammad Said. “Pengetahuan Retorika Dan Reputasi Diri Calon Dai Dalam Memudahkan Mad’u Menerima Pesan Dakwah.” Al-Qalam 28, no. 1 (June 23, 2022): 117–124. http://jurnalalqalam.or.id/index.php/Alqalam/article/view/1017.
Hasanah, Uswatun, and Usman Usman. “Karakter Retorika Dakwah Ustaz Abdus Somad (Studi Kajian Pragmatik).” GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia 1, no. 2 (January 30, 2020): 84–95. http://ejournal.iainmadura.ac.id/index.php/ghancaran/article/view/2895.
Janata, Yuda Sastra, Fauzi Fauzi, and Ivan Sunata. “Metode Dakwah Guru Tahfidz Dalam Membina Akhlak Santri Di Rumah Tahfidz Al-Qur’an Habibah Tapan.” Journal of Da’wah 1, no. 1 (July 8, 2022): 42–53. https://ejournal.iainkerinci.ac.id/index.php/dakwah/article/view/1291.
Karimullah, Suud Sarim. “Motivasi Pendidikan Dalam Retorika Dakwah Lora Thohir.” MAWA IZH: Jurnal Dakwah dan Pengembangan Sosial Kemanusiaan 13, no. 1 (June 29, 2022): 65–86. https://jurnal.lp2msasbabel.ac.id/index.php/maw/article/view/2382.
Martha, I Nengah. “Retorika Dan Penggunaannya Dalam Berbagai Bidang.” Prasi 6, no. 12 (2010): 61–71. https://ejournal.undiksha.ac.id/index.php/PRASI/article/view/6828.
Media Islam. “Cerita Sabilu Taubah.” Www.Tiktok.Com.
Rijali, Ahmad. “Analisis Data Kualitatif.” Alhadharah: Jurnal Ilmu Dakwah 17, no. 33 (January 2, 2019): 81. http://jurnal.uin-antasari.ac.id/index.php/alhadharah/article/view/2374.
Sulistyarini, D. & Zainal, G.A. Buku Ajar Retorika. CV. AA. Rizky. Vol. 51, 2018.
Trilaksono, Bobby H., Wahyu Prasetyawan, Amirudin Amirudin, and Kiky Rizky. “Media Retorika Dakwah Pada Era Milenial.” Virtu: Jurnal Kajian Komunikasi, Budaya dan Islam 1, no. 1 (July 1, 2021): 1–16. https://journal.uinjkt.ac.id/index.php/virtu/article/view/18073.
Uyun, Unsiyatul. “Retorika Dakwah Husain Basyaiban Dalam Pemanfaatan Media Sosial Tiktok.” Al-Ittishol: Jurnal Komunikasi dan Penyiaran Islam 4, no. 2 (July 9, 2023): 125–143. https://ejournal.iaiskjmalang.ac.id/index.php/ittishol/article/view/993.
Yanuar, Deni, and Ahmad Nazri Adlani Nst. “Gaya Retorika Dakwah Ustadz Abdul Pada Ceramah Peringatan Maulid Nabi Muhammad SAW Tahun 1440 H Di Mesjid Raya Baiturahman Banda Aceh.” Jurnal Al-Bayan 25, no. 2 (2019): 357–358. https://jurnal.ar-raniry.ac.id/index.php/bayan/article/view/5269.
Yulianto, Hendra Bagus. “Nalar Kemanusiaan Dalam Retorika Dakwah: Studi Retorika Tri Rismaharini Dalam Penutupan Eks Lokalisasi Dolly.” Bil Hikmah: Jurnal Komunikasi dan Penyiaran Islam 1, no. 01 (April 19, 2023): 79–98. https://bilhikmah.stidalhadid.ac.id/index.php/jurnal/article/view/6.
Zaini, Ahmad. “Dakwah Dan Pemberdayaan Masyarakat Perdesaan.” Jurnal Ilmu Dakwah 37, no. 2 (2017): 296–297. https://journal.walisongo.ac.id/index.php/dakwah/article/view/2708.
Copyright (c) 2023 Proceedings of International Conference on Da'wa and Communication
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author(s) who publish with this proceeding agree to the following terms:
Author(s) retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this proceeding.
Author(s) are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this proceeding.
Author(s) are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).
The Proceedings of International Conference on Da’wa and Communication by the Da’wa and Communication Faculty of the Sunan Ampel State Islamic University Surabaya, Indonesia is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
