Implementation of the Planned Hijrah Savings Program (tabura) to Increase the interest of Prospective Pilgrims during the Covid-19 Pandemic at Persada Indonesia Hajj and Umrah Travel in Surabaya
Abstract
This study aims to describe the Implementation of the TABURA program at Persada Indonesia to increase the interest of prospective pilgrims during the COVID-19 pandemic. Then this study also aims to find out several factors that support and hinder the TABURA program to increase the interest of prospective Umrah pilgrims during the COVID-19 pandemic. In conducting this research, researchers used qualitative research methods with descriptive research types. Data collection techniques are used by researchers in searching for data in the form of field observations, interviews with several sources, and documentation. Researchers used the Data Triangulation technique to validate the data by cross-checking data, time, and sources. The results obtained by researchers illustrate that the TABURA program can increase the interest of prospective pilgrims. During the year this program has been running, up to 200 people have registered. While the supporting factors for this program are a flexible system and the opportunities this program has are the significant market share and alumni. While the weakness of this program is the unstable economy, the threats that arise are government policies that are not yet concrete and uncertain.
Downloads
Copyright (c) 2021 Proceedings of International Conference on Da'wa and Communication
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author(s) who publish with this proceeding agree to the following terms:
Author(s) retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this proceeding.
Author(s) are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this proceeding.
Author(s) are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).
The Proceedings of International Conference on Da’wa and Communication by the Da’wa and Communication Faculty of the Sunan Ampel State Islamic University Surabaya, Indonesia is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.