The Influence of Trust and Perceived Risk on Purchase Intention in Shopee Users in Bandung Raya
Keywords:
Trust, perceived risk, purchase intention
Abstract
This study aims to determine the effect of trust and perceived risk on the purchase intention of Shopee users in Bandung Raya. This study uses a quantitative approach with multiple linear regression analysis techniques. The population of this study are online consumers of Shopee e-commerce users who are domiciled in Bandung Raya. The research sample was 400 people aged 18-28 years. To measure the trust variable, Eka Apriliyah Tarwiyanti's trust scale is used (2018). Meanwhile, to measure the perceived risk variable and purchase intention, Fahmi Yazid's (2015) scale was used. The results showed that there was a partial influence of trust and perceived risk on the purchase intention of Shopee users in Bandung Raya. In addition, there is a simultaneous influence between trust and perceived risk on the purchase intention of Shopee Bandung Raya users.
References
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Suandana, N. P. W., dkk. (2016). Pengaruh Pengalaman Membeli Produk Fashion terhadap Niat Membeli Kembali Melalui Kepuasan dan Kepercayaan Pelanggan. Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, 10(1), 85-97.
Syahreza, A. (2018). Pengaruh Online Trust dan Resiko yang Dipersepsikan Terhadap Intensi Membeli Perangkat Elektronik Secara Daring. Skripsi (Universitas Sumatera Utara- Fakultas Psikologi).
Tarwiyanti, E. A. (2018). Pengaruh Kepercayaan (Trust) pada Toko Online (Online Shop) terhadap Intensi Membeli Produk (Doctoral dissertation, University of Muhammadiyah Malang). (Skripsi Universitas Muhammadiyah Malang-Fakultas Psikologi).
Utami, Y. P., & Cahyono, D. A. D. (2020). Study at Home: Analisis Kesulitan Belajar Matematika pada Proses Pembelajaran Daring. Jurnal Ilmiah Matematika Realistik, 1(1), 20-26.
Wisal, J. S. F. (2014). Hubungan antara Motivasi dengan Intensi Membeli pada Konsumen Tas Branded. Calyptra, 2(2), 1-27.
Yazid, F. (2015). Pengaruh Trust dan Perceived Risk terhadap Intensi Belanja Online pada Tokopedia.com. Skripsi (Universitas Islam Negeri Syarif Hidayatullah Jakarta-Fakultas Psikologi).
Ajzen, I dan Fishbein (1991). The Theory of Planned behavior. Organizational Behavior and Human Decision Processes, 50 (2), 179–211. DOI: 10.1016/0749-5978(91)90020
Ariffin, S. K., dkk. (2018). Influence of Consumers’ Perceived Risk on Consumers’ Online Purchase Intention. Journal of Research in Interactive Marketing. 2040-7122. DOI 10.1108/JRIM-11-2017-0100
Assael, H. (1998). Consumer Behavior and Marketing Action. Cincinnati, Ohio: South Western College Publishing
Chakraborty, R., dkk. (2016). Online Shopping Intention in the Context of Data Breach in Online Retail Stores: an Examination of Older and Younger Adults. Decision Support Systems, 83, 47-56. DOI: 10.1016/j.dss.2015.12.007
Clewley, N., dkk. (2009). Evaluation of the Credibility of Internet Shopping in the UK. Online Information Review. 33 (4). 805-826. DOI: https://doi.org/10.1108/14684520910985738
Dai, B., dkk. (2014). The impact of Online Shopping Experience on Risk Perceptions and Online Purchase Intentions: Does Product Category Matter. Journal of Electronic Commerce Research, 15(1), 13-24.
Dayshandi, D., dkk. (2015). Pengaruh Persepsi dan Motivasi terhadap Minat Mahasiswa Program Studi Perpajakan untuk Berkarir di Bidang Perpajakan (Studi Pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya). Jurnal Perpajakan (JEJAK), 1(1).
Farivar, S., dkk. (2017). A Trust-Risk Perspective on Social Commerce Use: an Examination of the Biasing Role of Habit. Internet Research, 27 (3), 586–607. DOI: 10.1108/IntR-06-2016-0175
Ghozali, Imam. 2009. Aplikasi Analisis Multivariate dengan SPSS. Semarang: Badan Penerbit UNDIP
Hajli, N., dkk. (2017). A Social Commerce Investigation of the Role of Trust in a Social Networking Site on Purchase Intentions. Journal of Business Research, 71 (2), 133–41. DOI: 10.1016/j.jbusres.2016.10.004.
Ihsan, H. (2020). Pengantar Metode Skala Psikologi. Bandung: Gapura Press
Kotler, P dan Keller. (2017). Principles of Marketing. Pearson Education. Seventh European Edition.
Lazaroiu, G., dkk. (2020). Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, And Purchase Intentions. Frontiers in Psychology, 11, 1-7. DOI: https://doi.org/10.3389/fpsyg.2020.00890
Lemeshow, S., Jr, D. W. H., Klar, J., & Lwanga, S. K. (1990). Adequacy of Sample Size in Health Studies. In John Wiley & Sons Ltd.
Masoud, Emad. Y. (2013). The Effect of Perceived Risk on Online Shopping in Jordan. European Journal of Business and Management, 5(6), 76-87.
Mayer, R. C., dkk. (1995). An integrative Model of Organizational trust. Academy of Management Review. The Academy of Management Review, 20(3), 709–734. DOI: 10.2307/258792
McKnight, D. H., & Chervany, N. L. (2001). Trust and Distrust Definitions: One Bite at a Time. Lecture Notes in Computer Science, 27–54. DOI: 10.1007/3-540-45547-7_3
McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and Validating Trust Measures for E-Commerce: an Integrative Typology. Information Systems Research, 13(3), 334-359.
Riwoe, Y. W. P. D., & Zain, D. (2012). Faktor Psikologis Konsumen yang Memengaruhi Perilaku Pembelian Impulsif (Impulse Buying Tendency) Produk Fashion di Malang Town Square (Matos). Jurnal Ilmiah Mahasiswa FEB, 1(2).
Rodríguez, E. T., & Fernández, R.B (2017). Analysing Online Purchase Intention in Spain: Fashion E-Commerce. Information Systems and e-Business Management, 15(3), 599-622. DOI: 10.1007/s10257-016-0319-6
Rotter, J. B. (1967). A New Scale for The Measurement of Interpersonal Trust. Journal of Personality, 35(4), 651-665. DOI: 10.1111/j.1467-6494.1967.tb01454
Shang, Q., dkk. (2017). My Friends Have a Word for it: Event-Related Potentials Evidence of How Social Risk Inhibits Purchase Intention. Neuroscience Letters. 643. 70-75. DOI: http://dx.doi.org/10.1016/j.neulet.2017.02.023
Silaban, D., dkk. (2020). Perceived Risk and Intention to Purchase from Overseas Sellers in Shopee: Jabodetabek Consumer Perspective. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 7(2). DOI: https://doi.org/10.35794/jmbi.v7i2.30268
Singh, S., and S. Srivastava. (2018). Moderating Effect of Product Type on Online Shopping Behaviour and Purchase Intention: An Indian Perspective. Cogent Arts & Humanities, 5 (1), 1–27. DOI: 10.1080/23311983.2018.1495043.
Souza, J. D. L., dkk. (2020). Effect of Perceived Value, Risk, Attitude and Environmental Consciousness on the Purchase Intention. International Journal of Business Environment, 11(1), 11-31.
Suandana, N. P. W., dkk. (2016). Pengaruh Pengalaman Membeli Produk Fashion terhadap Niat Membeli Kembali Melalui Kepuasan dan Kepercayaan Pelanggan. Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, 10(1), 85-97.
Syahreza, A. (2018). Pengaruh Online Trust dan Resiko yang Dipersepsikan Terhadap Intensi Membeli Perangkat Elektronik Secara Daring. Skripsi (Universitas Sumatera Utara- Fakultas Psikologi).
Tarwiyanti, E. A. (2018). Pengaruh Kepercayaan (Trust) pada Toko Online (Online Shop) terhadap Intensi Membeli Produk (Doctoral dissertation, University of Muhammadiyah Malang). (Skripsi Universitas Muhammadiyah Malang-Fakultas Psikologi).
Utami, Y. P., & Cahyono, D. A. D. (2020). Study at Home: Analisis Kesulitan Belajar Matematika pada Proses Pembelajaran Daring. Jurnal Ilmiah Matematika Realistik, 1(1), 20-26.
Wisal, J. S. F. (2014). Hubungan antara Motivasi dengan Intensi Membeli pada Konsumen Tas Branded. Calyptra, 2(2), 1-27.
Yazid, F. (2015). Pengaruh Trust dan Perceived Risk terhadap Intensi Belanja Online pada Tokopedia.com. Skripsi (Universitas Islam Negeri Syarif Hidayatullah Jakarta-Fakultas Psikologi).
