Kiai and Adherents Relations in the Contemporary Commodification
Kiai is an agent of change for the Islamic community in the land of Java, Indonesia. The status of kiai is pinned as a form of respect for his charismatic leadership for his adherents. The relation between the kiai and his adherents in the context of contemporary Islamic preaching (da'wa) can be studied through social exchange theory. This theory is relevant to da'wa activities involving the relationship between preachers and da'wa partners. Preachers involve attributes and statuses that are well packaged, so that da'wa partners get satisfaction. da'wa partners sacrifice times, properties, and energies to participate in da'wa activities. When modernization breaks through da'wa activities, preachers need an intermediary called a commodification agent of religion. Finally, da'wa activity is determined by the commodification agent, not the kiai as a preacher. The exchange of kiai with adherents involves the commodification of religious agents in two ways; attribute and status. Status is in the form of the role of kiai, which includes knowledge, example, and dedication. All exchange materials are processed by the commodification agent through media means; institutions, teaching assemblies, and houses of worship. Commodification agents can take the forms of committees, management of institutions, media managers, event organizers, or kiai assistants. The exchange of kiai produced a message of preaching, whether in the form of sound, images, or both sound and images.
Hasanah, Riezqie. “Pola Komodifikasi Agama: Studi Tentang ESQ Leadership Center”, Skripsi. Jakarta: Universitas Negeri Jakarta, 2010.
Ibrahim, Idi Subandy & Akhmad, Bachruddin Ali. Komunikasi dan Komodifikasi. Jakarta: Yayaysan Pustaka Obor Indonesia, 2014.
Khusniati, Rofiah “Agama dan Bisnis: Studi Etos Kerja Pengusaha di Kalangan Jamaah Tabligh Kabupaten Ponorogo”, Prosiding Seminar Nasional dan Temu Ilmiah Jaringan Peneliti. Banyuwangi: IAI Darussalam Blokagung, t.t.
Khusniati, Rofiah. “Agama dan Produktifitas Perempuan: Studi Perilaku Bisnis Ibu-Ibu Muslimah Dusun Mayak Kelurahan Tonatan Ponorogo”, Jurnal Kodifikasia, Vol. 10 No. 1 Tahun 2016, 1-32.
Nugroho, Alois A. Dari Etika Bisnis ke Etika EkoBisnis. Jakarta: Gramedia, 2001.
Poloma, Margaret M. Sosiologi Kontemporer, terj. Yasogama. Jakarta: Raja Grahindo Persada, 2000.
Raho, Bernard SVD. Teori Sosiologi Modern. Jakarta: Prestasi Pustaka, 2007.
Ritzer, George & Goodman, Dauglas J. Teori Sosiologi Modern, terj. Alimandan. Jakarta: Kencana, 2010.
Sairin, Sjafri; Semedi, Pujo; dan Hudayana, Bambang. Pengantar Antropologi Ekonomi. Yogyakarta: Pustaka Pelajar, 2002.
Weber, Max. On Charisma and Institution-Building, S.N. Eisenstadt (ed.). Chicago and London: University of Chicago Press.1968.
Wirawan, I.B. Teori-Teori Sosial dalam Tiga Paradigma: Fakta Sosial, Definisi Sosial, dan Perilaku Sosial. Jakarta: Prenada Media, 2015.
Copyright (c) 2019 International Conference on Da'wa and Communication
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author(s) who publish with this proceeding agree to the following terms:
Author(s) retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this proceeding.
Author(s) are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this proceeding.
Author(s) are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).
The Proceedings of International Conference on Da’wa and Communication by the Da’wa and Communication Faculty of the Sunan Ampel State Islamic University Surabaya, Indonesia is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.