The Use of Social Media Digital Native and Digital Immigrant Muslim Generation in Surabaya

  • Ali Nurdin Fakultas Dakwah dan Komunikasi UINSA Surabaya
Keywords: Media, digital native, digital immigrant, muslim generation

Abstract

The profile of the Muslim generation can be seen through the map of the use of social media which is divided into two; that is, the native digital generation, the generation born above 1980 when internet technology has evolved and influenced its lifestyle, and digital immigrant; that is, generations born under 1980 who are now still able to use internet technology in their lifestyle. This study aims to explain the tendency of social media to be used, the content of the message delivered, and the reasons for the use of social media by generations of Muslims. Theories used to analyze are technological determinism theory and triple M theory (mass society, mass media, and mass culture). This research uses a quantitative approach with descriptive statistical analysis. The object of his research is the generation of digital native Muslims and digital immigrants in Surabaya with a sample of 150 respondents. The results of this study explain the tendency of the highest percentage of each indicator as follows; the digital native Muslim generation has four social media accounts 31%, digital immigrant has three  social media accounts 40%. The digital native Muslim generation uses Instagram social media accounts 23%, digital immigrant uses Facebook 23%, and WhatshaApp 32%. The Muslim generation digital native uses the time to social media in a day for 1 hour 21%, digital immigrant 37%. The Muslim generation digital native has the tendency to convey this type of message on social media with the theme of sharing information 28%, digital immigrant 25%. The tendency of delivering Da'wa messages to the digital native Muslim generation 7%, digital immigrant 73%, the tendency of message content in social media in the digital native Muslim generation with the theme of daily activities as much as 43%. The purpose and reason of using social media the digital native Muslim generation  with themed information update 27%, digital immigrant themed information sharing 44%.

Downloads

Download data is not yet available.

References

Aloysius Sunu D, Hasil Riset Pengguna Media Sosial di Indonesia, Ternyata Ada Peningkata (The Results of Social Media User Research in Indonesia, There Is an Increase). Accessed date: 07 Juni 2019. https://wartakota.tribunnews.com/2019/02/11/hasil-riset-pengguna-media-sosial-di-indonesia-ternyata-ada-peningkatan
Atmaja, Nengah Bawa dan Luh Putu Sri Ariyani, Sosiologi Media; Perspektif Teori Kritis (Media Sociology; Critical Theory Perspective).Jakarta: PT. Rajagrafindo Persada, 2018.
Autry Jr, Alex J and Zane Berge, Digital Natives and Digital Immigrants: Getting to Know Each Other. Industrial and Commercial Training, Vol. 43 Issue: 7, 2011.
Azzura, Siti Nur. Indonesia Jadi Negara Pengguna Internet Terbesar ke-5 di Dunia (Indonesia Becomes the 5th Largest Internet User in the World). Accessed date: 08 Juni 2019. https://www.merdeka.com/uang/indonesia-jadi-negara-pengguna-internet-terbesar-ke-5-di-dunia.html
Bungin, Burhan. Sosiologi Komunikasi; Teori, Paradigma, dan Diskursus Teknologi Komunikasi di Masyarakat (Sociology of Communication; Theory, Paradigm, and Communication Technology Discourse in Society). Jakarta: Kencana, 2014.
Burton, Graeme. Media dan Budaya Populer (Media and Popular Culture), Translate: Hodder Arnold, Media and Popular Culture. Yogyakarta: Jalasutra, 2017.
Eriyanto, Analisis Isi (Content Analysis). Jakarta: Kencana, 2011.
Fitriana, Ratna Dwi. Efikasi Diri Kelompok Digital Immigrant Versus Digital Native Aparatur Pemerintah Daerah Yang Senjang Secara Digital; Studi pada Pegawai Sekretariat Daerah Kabupaten Lampung Timur dan Pesawaran (Self-efficacy of Digital Immigrant Vs Digital Native Apparatus of Regional Governments That Are Digital Weapons; Study at Secretariat Staff East Lampung Regency and Pesawaran). Thesis: Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lampung, Bandar Lampung, 2018.
Kriyantono, Rachmat. Teknik Praktis Riset Komunikasi (Practical Techniques Research Communications). Malang: Kencana Prenada, 2009.
Liliweri, Alo. Gatra-Gatra Komunikasi Antarbudaya (Slot-Slot Intercultural Communication). Yogyakarta: Pustaka Pelajar, 2001.
Littlejhon, Stephen W. dan Karen A. Foss, Teori Komunikasi (Communication Theory). Translate: Mohammad Yusuf Hamdan. Jakarta: Penerbit Salemba Humanika, 2009.
Maryani, Eni. Media dan Perubahan Sosial (Media and Social Change). Bandung: PT. Remaja Rosdakarya, 2011.
McQuail, Denis. Teori Komunikasi Massa (Theory of Mass Communication), Translate: Putri Iva Izzati. Jakarta: Penerbit Salemba Humanika, 2011.
Mulyana, Ahmad. Gaya Hidup Metroseksual, Perspektif Komunikasi (Metrosexual Lifestyle, Communication Perspective). Jakarta: PT. Bumi Aksara, 2015.
Nasrullah, Rulli. Teori dan Riset Media Siber (Cybermedia) (Cyber Media Theory and Research). Jakarta: Prenadamedia Group, 2016.
Nurdin, Ali. Ilmu Komunikasi: Peluang dan Tantangan Masa Depan (Communication Studies: Future Opportunities and Challenges). Agung Prabowo (ed). Komunikasi Dalam Keragaman (Communication in Diversity). Yogyakarta: Buku Litera, 2017.
Nurudin, Perkembangan Teknologi Komunikasi (Development of Communication Technology). Jakarta: Rajawali Pers, 2017.
Orenzi, BOC. Statistik Pengguna Digital dan Internet Indonesia 2019 (Indonesian Digital and Internet User Statistics 2019). Accessed date: 07 Juni 2019. https://www.boc.web.id/statistik-pengguna-digital-dan-internet-indonesia-2019/
Rachmaniar, dkk.Perilaku Penggunaan Smartphone dan Akses Pornografi Di Kalangan Remaja Perempuan (Smartphone User Behavior and Access to Pornography Among Girls). Jurnal Komunikasi Global, Volume 7, Nomor 1, 2018
Rivers, William L, Theodore Peterson, Jay W. Jensen, Media Massa & Masyarakat Modern (Mass Media and Modern Society), Second Edition, Translate: Haris Munandar dan Dudy Priatna. Mass Media and Modern Society 2end Edition. Jakarta: Kencana Prenada Media Group, 2012.
Ruben, Brent D dan Lea P. Stewart, Komunikasi dan Perilaku Manusia (Communication and Human Behavior). Translate: Ibnu Hamad. Jakarta: Rajawali Press, 2014.
Straubhaar, Joseph D. & Robert LaRose, Media Now; Communications Media in the Information Age. USA: Wadsworth, a division of Thomson Learning, 2000.
Subagyo, Pangestu. Statistik Deskriptif (Descriptive Statistics). Yogyakarta: BPFE, 2012.
Supratman, Lucy Pujasari. Penggunaan Media Sosial Oleh Digital Native (Use of Social Media by Digital Native). Jurnal Ilmu Komunikasi, Volume 15, Nomor 1, Juni 2018
Utami, Anggi Mayasari Violita, dkk., Pergeseran Budaya Komunikasi Pada Era Media Baru; Studi Etnografi Virtual Penggunaan LINE oleh Digital Natives (Cultural Shift of Communication in the New Media Era; Virtual Ethnographic Study of the Use of LINE by Digital Natives). e-Proceeding of Management: Vol.2, No.3 Desember 2015
Wardani, Agustin Setyo. Pembatasan Medsos dan WhatsApp Hambat Pedagang Online, Menkominfo Minta Maaf (Medsos and WhatsApp restrictions on online merchants). Accessed date: 02 Juni 2019. https://www.liputan6.com/tekno/read/3974720/pembatasan-medsos-dan-whatsapp-hambat-pedagang-online-menkominfo-minta-maaf?related=dable&utm_expid=.9Z4i5ypGQeGiS7w9arwTvQ.1&utm_referrer=https%3A%2F%2Fwww.google.com%2F
Websindo, Indonesia Digital 2019: Media Sosial (Indonesia Digital 2019: Social Media). Accessed date: 7 Juni 2019. https://websindo.com/indonesia-digital-2019-media-sosial/
Yanti Dwi Astuti, Peperangan Generasi Digital Natives Melawan Digital Hoax Melalui Kompetisi Kreatif (Digital Natives Generation War Against Digital Hoax Through Creative Competition). Jurnal INFORMASI Kajian Ilmu Komunikasi Volume 47. Nomor 2. Desember 2017
Yolanda, Friska. Pemblokiran Medsos Rugikan Jual-Beli Online Rp 681 Miliar (Social Media Blocking Harms Online Sales and Purchases Rp 681 Billion). Accessed date: 02 Juni 2019. https://www.republika.co.id/berita/ekonomi/korporasi/przngo370/pemblokiran-medsos-rugikan-jualbeli-online-rp-681-miliar.
Published
2019-11-05
How to Cite
Nurdin, Ali. “The Use of Social Media Digital Native and Digital Immigrant Muslim Generation in Surabaya”. Proceedings of International Conference on Da’wa and Communication 1, no. 1 (November 5, 2019): 134-147. Accessed October 22, 2020. http://proceedings.uinsby.ac.id/index.php/ICONDAC/article/view/284.